This year, the lower middle market should expect one thing after another
A common fallacy in human thinking is to view the current moment as a turning point in history. In 2020, COVID-19 reminded the world that pandemics happen. In 2021 a single cargo ship blocked the Suez Canal and snarled supply chains across the world. In 2022, continental land war returned to Europe. As significant as each of these events felt in the moment (and were), humanity has a knack for adapting and moving forward.
The apparent heightened volatility of the past few years has made terms like “multipolarity” fashionable again and even spawned new ones like “polycrisis”. In fact, this is just what history is: “one thing after another”. While 2024 will bring plenty that nobody predicted, there will be many developments from 2023 the effects of which will carry over into 2024, such as the arrival of generative AI, potentially worsening geopolitical tensions and new developments in weight loss therapy that may meaningfully increase U.S. lifespans.
These macro trends can feel as if they’re beyond the grasp of lower middle market CEOs, but the CEO imperative remains constant: focus on what is within control, take timely action to prepare your business for unexpected events and adapt to rapidly evolving trends.
Our goal in this report is to demystify the macro trends we see as relevant to 2024 and to help CEOs think through how to prepare for success whatever 2024 may bring.
The apparent heightened volatility of the past few years has made terms like “multipolarity” fashionable again and even spawned new ones like “polycrisis”. In fact, this is just what history is: “one thing after another”. While 2024 will bring plenty that nobody predicted, there will be many developments from 2023 the effects of which will carry over into 2024, such as the arrival of generative AI, potentially worsening geopolitical tensions and new developments in weight loss therapy that may meaningfully increase U.S. lifespans.
These macro trends can feel as if they’re beyond the grasp of lower middle market CEOs, but the CEO imperative remains constant: focus on what is within control, take timely action to prepare your business for unexpected events and adapt to rapidly evolving trends.
Our goal in this report is to demystify the macro trends we see as relevant to 2024 and to help CEOs think through how to prepare for success whatever 2024 may bring.
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